Getting the Most Out of Your Content Marketing Using Paid Media
According to globally-recognized author and speaker, Mark W. Schaefer, "The overwhelming amount of information density (content shock) is by far the most profound issue marketers face today."
How do you stand out today? This is the problem that Chad Pollitt set out to answer in his newest book "The Native Advertising Manifesto."
In this book you will learn:
The information outlined in this book lays the foundation for digital marketers to have profitable and successful native strategies. It is the official companion piece to "The Content Promotion Manifesto."
How do you stand out today? This is the problem that Chad Pollitt set out to answer in his newest book "The Native Advertising Manifesto."
In this book you will learn:
- Why today's paid distribution is broken
- How to align your paid content distribution with your buyer's journey
- Why organic and social visibility has dropped off for major brands
- How to leverage native advertising
The information outlined in this book lays the foundation for digital marketers to have profitable and successful native strategies. It is the official companion piece to "The Content Promotion Manifesto."
Getting the Most Out of Your Content Marketing
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In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.
In this book you will learn:
The information outlined in this book lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. |
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A Marketing Primer for the Social Age
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This book was written to help marketers from all stripes to truly understand the intricacies of today's complicated inbound marketing strategies and tactics.
This book takes a deep dive into:
Will Smith was wrong in the 1980s when he said “parents just don’t understand.” In his defense, robust and strategic inbound marketing didn’t exist then. However, today, it’s clear our mothers certainly understood—they understood the principles of inbound marketing… whether they knew it or not. |
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About the Author
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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency and events company dedicated to content strategy, promotion and marketing.
He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 14 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution. |
"Chad's expertise in the content marketing and inbound marketing world is unique; not many people have his skill sets. That's good for Chad, but bad for you because he's in demand. Find a way to work with Chad and be better for it." - Jim Kukral, Best Selling Marketing Author,
Adjunct Professor, Internet Marketing Masters Program, University of San Francisco |
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