Getting the Most Out of Your Content Marketing
In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.
In this book you will learn:
The information outlined in this book lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience.
About the Author
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Co-founder of Relevance, a digital magazine, agency and events company dedicated to content strategy, promotion and marketing. He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business.
A member of a Forbes Top 100 list, Chad authored “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today.
He has been creating profitable online campaigns for over 13 years for brands both large and small while delivering tens of millions of dollars of tracked return on SEO alone.
Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
"Chad's expertise in the content marketing and inbound marketing world is unique; not many people have his skill sets. That's good for Chad, but bad for you because he's in demand. Find a way to work with Chad and be better for it."
- Jim Kukral, Best Selling Marketing Author,
Adjunct Professor, Internet Marketing Masters
Program, University of San Francisco