All of the Best Practices for Amplifying Content Marketing
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It’s becoming abundantly clear that we’re nearing the end of advertising as we know it. Interruptive ads no longer work – they’re blocked or simply ignored. According to Forrester, CMOs will be taking as much as $2.9 billion away from display advertising this year alone in order to amplify content.
In this guide you will learn:
Rather than forcing people’s attention through interruption, good content can provide value to consumers. Native content amplification is the means of distribution for branded content. |
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A Practical Guide for the 21st Century Marketing Executive, Media Buyer, Content Marketer and PR Professional
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Artificial intelligence will impact all aspects of marketing. It’s not just its future use, either. The technology exists today to fundamentally disrupt all the marketing and media channels. In this book Chad Pollitt does a deep dive into how all these channels are impacted by the introduction of AI in one of our most fundamental tools – analytics. Former Walmart CMO, Julie Lyle, contributes the foreword.
This book explores:
This book was created to be the only resource needed to understand how AI is and will fundamentally disrupt marketing, analytics, earned, owned and paid media. |
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A Resource for Marketers, Advertisers, Media Buyers, Communicators, Publishers and Ad Tech Professionals – 2018 Edition
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In this global guide Chad Pollitt takes an overarching look at the entire native advertising technology landscape. He painstakingly scoured the Internet for weeks cataloging and categorizing over 400 different vendors. From paid social media tools to native virtual reality networks, he left no stone unturned. Jesper Larsen, founder of the Native Advertising Institute wrote the foreword. In this guide you will learn:
The information outlined in this guide is meant to be a native advertising resource for marketers, media buyers, publishers, communicators, advertisers and ad tech professionals. Companion Pieces |
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The Ecommerce Guide to Native Advertising Technology
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The Publisher's Buyers Guide to Native Advertising Technology
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How One Company Turned Influencer Marketing into its Marketing Strategy and Reaped Massive Rewards
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In this book, "The Anatomy of Tomorrow's Sustained Influencer Marketing Strategy Today," Relevance Co-founder, Chad Pollitt, explores the influencer marketing strategies and tactics that led one company to grow its revenue 35% YoY. The company has truly put influencer marketing at the center of its online and offline marketing strategy.
Renowned Content Marketing Thought Leader, Robert Rose, has added a special foreword that explores the very first known example of influencer marketing that goes back to the 16th century. This book dives into:
The case study in this book lays the foundation for content marketers to have successful and profitable influencer marketing campaigns, while simultaneously building a lasting audience. |
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Companion Piece
The Influencer Marketing Playbook (Complete Collection of Influencer Marketing Execution Templates)
Getting the Most Out of Your Content Marketing Using Paid Media
According to globally-recognized author and speaker, Mark W. Schaefer, "The overwhelming amount of information density (content shock) is by far the most profound issue marketers face today."
How do you stand out today? This is the problem that Chad Pollitt set out to answer in his book "The Native Advertising Manifesto."
In this book you will learn:
The information outlined in this book lays the foundation for digital marketers to have profitable and successful native strategies. It is the official companion piece to "The Content Promotion Manifesto."
How do you stand out today? This is the problem that Chad Pollitt set out to answer in his book "The Native Advertising Manifesto."
In this book you will learn:
- Why today's paid distribution is broken
- How to align your paid content distribution with your buyer's journey
- Why organic and social visibility has dropped off for major brands
- How to leverage native advertising
The information outlined in this book lays the foundation for digital marketers to have profitable and successful native strategies. It is the official companion piece to "The Content Promotion Manifesto."
Getting the Most Out of Your Content Marketing
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In this manifesto Chad Pollitt takes a hard and realistic look at today’s content marketing environment and explains why content production without planned promotion can be a recipe for lackluster results. He also takes a deep dive into tactics, tools and budgeting for content promotion.
In this book you will learn:
The information outlined in this book lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. |
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A Marketing Primer for the Social Age
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This book was written to help marketers from all stripes to truly understand the intricacies of today's complicated inbound marketing strategies and tactics.
This book takes a deep dive into:
Will Smith was wrong in the 1980s when he said “parents just don’t understand.” In his defense, robust and strategic inbound marketing didn’t exist then. However, today, it’s clear our mothers certainly understood—they understood the principles of inbound marketing… whether they knew it or not. |
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About the Author
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Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights.
He’s also a former Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for blockchain technology companies Swachhcoin, Cryptopal and AdHive and the Indiana's Governors Council on Cybersecurity. A member of a Forbes Top 100 list, Chad authored “The Native Advertising Manifesto,” Everything You Need to Know About Marketing Analytics and Artificial Intelligence," “The Content Promotion Manifesto” and “51 Things Your Mother Taught You About Inbound Marketing.” He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 20 years for some of the world's most recognizable brands. This was achieved all while delivering tens of millions of dollars of tracked return. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads over the past 12 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution, and blockchain in advertising. |
"Chad's expertise in the content marketing and inbound marketing world is unique; not many people have his skill sets. That's good for Chad, but bad for you because he's in demand. Find a way to work with Chad and be better for it." - Jim Kukral, Best Selling Marketing Author,
Adjunct Professor, Internet Marketing Masters Program, University of San Francisco |
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